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AIM
3 Sholudenka st., office 310 04116 Kyiv, Ukraine
+380442909435 info@aimarketing.info

Conjoint Analysis

Modeling and researching the interaction between the product attributes, price and preferences of the buyer

Iphone 8

  • Price - 0
  • Logistics - Delivery on the same day
  • Number of colors - 10
  • Screen brightness - 100 Вт
  • Body quality - plastic

The share of the sales market

New product launch (NPI)

Minimize the risks of New Product Introduction

Research price and its elasticity

Optimize new product designs by quantifying/identifying the most appealing sets of features.

NPI price-feature simulation model

Understanding your customers' hidden needs in your product
  • • статегія розвитку товару
  • • стратегія позиціонування товару
Gain the insights into your customer preferences and in your product / brand / market position
  • • характеристики нового товару (атрибути) та їх взаємодія
  • • оптимальний дизайн
  • • співвідношення ціна/якість
Choice-based Cluster Analysis
  • • цільова аудиторія
  • •  лідогенерація
Price-features scenarios simulation model
  • • Контакт-центр
  • • ІТ-розробка власної програми

Engagement Process

Problem definition (Stake-holder meeting)

Domain knowledge experts meeting

Understanding the scope

DEFINING ATTRIBUTES AND LEVELS

STUDY DESIGN AND EXECUTION PLANNING AND EXECUTING RESEARCH AND ANALYSIS

Report-out and training

Do you have questions? Order a consultation of our specialist

Order