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Max Diff

How do your customers make their choice? What features or parameters of the product (service) do they pay the most attention to? Which information makes them lean toward a specific offers?

MaxDiff is an effective solution allowing to determine the customer and consumer preferences and then rank the researched features. The Maximum Difference Scaling may contain a number of parameters; however, it is easily perceived by the respondents and does not pose any difficulties, when giving the answers.

MaxDiff technique will reveal what product features are worth spending resources on. Based on acquired data, we will develop and provide you with the forecast model for your effective decision making.