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Every executive dreams of making only profitable investment. Marketing is the most crucial, yet the least measurable feature. However, the marketing automation systems can help improve the Client Acquisition Cost (CAC), Customer Lifetime Value (CLTV), and Churn Rate (CR), as well as link together the work of the marketing and sales, using transparent metrics.
The complexity of the consumer buying behavior in B2B markets is explained by the fact that the customer finds your product or service when he or she needs it. The processes aimed at discovering, nurturing and capturing the leads through your online channels cannot be handled manually. They need to be automatized with the help of tools tailored to the needs and specific nature of your business.
The marketing automation tools offered by the AIM provide you with the following functional solutions:
Marketing Automation allows to dramatically improve the efficiency of your product or service promotion.