Principles of work of AIM Academy:– development of the corporate educational culture: constant training and self-improvement– The success of the company through the development of customers, partners and their own team– Adaptation of many years of pedagogical experience to actual market needs: involvement of teachers of leading universities in the country to participate in work on educational and analytical projects.– a proposal to solve marketing managerial problems using methods based on sound fundamental knowledge– Openness for cooperation proposals– Adaptability to innovative analytical technologies and market needs– promotion of the general culture of marketing in society