Developed by AIM’s experts and researchers, ALADIS approach (Attentive Listening & Accounting for the Degree of Influence on Satisfaction) is designed to measure the degree and structure of customer satisfaction.
This method can be applied in the B2C market; however, it has the most value for the B2B market, since it allows getting a full comprehensive result regarding the degree of customer satisfaction, as well as thoroughly examining and offering recommendations on how to further cooperate with every client.