Modeling and researching the interaction between the product attributes, price and preferences of the buyer Iphone 8 The share of the sales market New product launch (NPI) Minimize the risks of New Product Introduction Research price and its elasticity Optimize new product designs by quantifying/identifying the most appealing sets of features. NPI price-feature simulation model Engagement Process Problem definition (Stake-holder meeting) Domain knowledge experts meeting Understanding the scope DEFINING ATTRIBUTES AND LEVELS STUDY DESIGN AND EXECUTION PLANNING AND EXECUTING RESEARCH AND ANALYSIS Report-out and training Order a consultation of our specialistConjoint Analysis