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The AIM makes the best use of the sufficient range of available methods and tools to perform comprehensive study on how the market reacts to the changes in the prices of your products. When developing models to forecast consumer behaviour, we use both traditional approaches, namely data analysis, qualitative, quantitative and desk research, and the latest technologies such as conjoint analysis.
We will help you measure the consumer preferences, while paying close attention to all product features, test the models of consumer behavior in response to the changes in prices, evaluate the pricing policies of your competitors etc.
In the market-driven economy, the consumer "votes" with money for a specific product, so knowing the opinion of the latter is essential prerequisite for your business evolution.