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Advanced Research is the term we use to refer to research that seamlessly and logically brings together practice-proven profound analytical skills and knowledge of the AIM’s experts and the latest developments in the field of analytics and state-of-the-art analytical tools, such as Conjoint Analysis and MaxDiff i.e. Maximum Difference Scaling.
This practice enables us to provide the most relevant analytical data and highly accurate expert estimates, while building more trust and credibility with our customers.