AIM
3 Sholudenka st., office 310 04116 Kyiv, Ukraine
+380442909435 info@aimarketing.info
AIM services, try it now!
Logo AIM
article picture

Life Story: path of the intern analyst

Oleksandra Konopatska
Author: Oleksandra Konopatska
Views: 1494
Rate this page
5
27
April 2018

Oksana is an intern analyst at the Agency of Industrial Marketing. She has previously studied Business Administration at the Middle East Technical University located in Ankara where she has acquired solid knowledge in economics. Currently, she continues her studies at the Kyiv Polytechnic Institute, majoring in Foreign Economic Activity Management.

The ability to work with data coupled with partiality towards econometrics and mathematics have prompted Oksana to start building her career as a Business Analyst and work with Big Data, Data Science and Machine Learning.

Oksana embarked on the path towards success at the Agency of Industrial Marketing in early 2018.

Right off the bat, she has dived into the world of industrial market analytics.

«I find the experience of AIM’s analysts extremely insightful. They know what to work on and are very knowledgeable in the industries, – Oksana shares. – During the first week, I dived right into work, exploring structure and classification of the industries. That way, I was able to get a clear picture of what the company deals with».


As of today, Oksana assists analysts with data processing and takes part in coordination of the data analysis automation. In particular, she has worked on the market analysis for BOSCH and internal arrangement of implemented projects.

1) Work on BOSCH.

The team of analysts was faced with a task to analyze the trends of the market for frequency modifiers for asynchronous motors and ball screws.

The market capacity and potential, as well as the competitors’ strong and weak segments have been successfully identified and examined.

The biggest challenge was the large amount of data for analysis, since processing big data manually posed a major problem. However, the AIM managed to cut down on the time needed for completion of this assignment thanks to the engagement of IT Department.

2) Work on the expansion of the Agency’s knowledge database (knowledge management).

Oksana was assigned to this task during her first weeks of work at the AIM. What she had to do was consolidate the information relating to implemented projects, make a classification by industry and information collection / processing methods, as well as enhance the project history using the required information which included over two and a half thousand completed projects!

Essentially, this «in-house» task allowed Oksana to gain an understanding of the scope of AIM's business activities and learn more about offered services and researched markets.

Today, Oksana is engaged in implementation of about five analytical projects as part of the analyst team on equal terms and receives a portion of the bonus fund based on the complexity of the completed tasks.


Oksana and rules

Oksana gets inspired by the Agency’s values, as well as the system of internal work arrangement and the teamwork across departments.

The AIM’s team, including the Analytics Department operates according to the SCRUM, an innovative project management system designed to speed up the work and improve efficiency while enabling tactical planning of the business operation.

Oksana learnt about SCRUM at the AIM, and within the very first week read the book by Jeff Sutherland, one of the inventors of the SCRUM software development process. This is how the Agency of Industrial Marketing became Oksana’s first experience in working as a part of the professional team.

Rate this page
5
Liked it Share in social networks:
Blog
A BRAND-NEW GLOBAL MARKETING ANALYTICS (GMA) PLATFORM
We have to introduce the new solution in the world of analytics. Global Marketing Analytics helps you to get t...
Read
SALES + MARKETING = TWO DEPARTMENTS’ SYNERGY
What should you do if Controlled Transactions Report has errors? Is there a way to correct them?
Read
4 reasons why you should do regular competitive analysis
Companies operate as long as they are able to meet requirements dictated by external environment. So, how to s...
Read
Andriy Boyko (AL-KO): "Analytics Allows to Move Along with the Market and Not Catch Up wit...
Experience of our client - AL-KO company - in cooperation with AIM and application of analytical researches
Read
We have applied Scrum in marketing analysis... and this is what happened
We have applied Scrum in marketing analysis... and this is what happened
Read
How to Know the Degree of Customer Satisfaction? Unique Aladis© Method Developed by AIM in...
How to Know the Degree of Customer Satisfaction? Unique Aladis© Method Developed by AIM in Action!
Read
Which portion of the analytics should be outsourced to the outside executors?
The analytical subdivision – either in the form of an individual job position or entire department – is a must...
Read
ENPS: YOUR TRULY LOYAL STAFF
WHY BUSINESS NEEDS ANALYTICS
Market participant sentiment in the construction market: most experts feel no change in s...
14% of the surveyed construction market participants said that the state regulation of business has moderated...
Read