AIM
3 Sholudenka st., office 310 04116 Kyiv, Ukraine
+380442909435 info@aimarketing.info
AIM services, try it now!
Logo AIM
article picture

ENPS: YOUR TRULY LOYAL STAFF

Yuriy Shchyrin
Author: Yuriy Shchyrin
Reading time
5 min.
Views: 1445
Rate this page
0
03
April 2017

Are employees happy to be working for your company? Are they ready to move forward with you or feeling disappointed and looking for better job offers from other employers?

There can be a number of reasons for job dissatisfaction. However, the symptoms experienced by employees are typically similar: no desire to go to work, permanent stress and exhaustion, aggression, and bad mood. Naturally, feeling this way for extended period of time can cause mental and physical health problems, as well as various addictions. The labor efficiency among dissatisfied employees drops dramatically which in turn has an impact on corporate revenues. On top of that, their negative emotions impact the mood of the entire team and create an unhealthy workplace environment.      

Patrick Lencioni in his bestseller "The Truth About Employee Engagement: A Fable About Addressing the Three Root Causes of Job Misery" names the three key causes of job dissatisfaction. These are:

  • anonymity: person’s presence in the team goes unnoticed, as if he or she is just a part of nameless mass;

  • irrelevance: a person does not see the connection between his or her work and its importance to at least someone in the company;

  • immeasurability: inability to measure own contribution to the common goal and success.

All of the above may seem pretty self-evident; however, the managers in the majority of companies do not notice that staff dissatisfaction is caused by these very reasons.

In order to find out whether your employees are happy to work in your company or not, you can use the eNPS (Employee Net Promoter Score) designed to help measure employee satisfaction and engagement, as well as loyalty towards the company’s goods or services.

How to Calculate eNPS

To calculate eNPS, your employee needs to answer the following 2 questions:

  1. On a scale of 0-10, how likely are you to recommend X company as a place to work to your friends and acquaintances?

  2. What is the key reason for giving this mark?

The above survey allows sorting your employees into promoters, passives and detractors.

  • Promoters represent the most loyal employees who are ready to recommend the company and have its best interests at heart;

  • Passives are the employees who are not ready to recommend the place they work at and are determined to find a different job;

  • Detractors are the least satisfied employees who are actively looking for other job opportunities and won’t recommend the company.

eNPS is the difference between the number of promoters and detractors. If the number of detractors is significantly larger, it means there is a major loyalty issue in the company, and certain steps need to be taken to remedy the situation.

Value of eNPS. eNPS provides an insight into

  • how ready your company is to grow and evolve;Розрахунок індексу

  • workplace environment and team mood;

  • degree of employee satisfaction with corporate policy and culture, pay, employment benefits, etc.

eNPS analysis allows to develop and nurture strong corporate culture and relationships in the company, create an effective staff development strategy and achieve the set goals together with employees. What's more, this is directly linked to profit margins and business performance!

Agency of Industrial Marketing is a certified partner of Satmetrix, co-developer of the Net Promoter Score. With help of our own call center, we measure the NPS of the employees, customers, partners, and NPS by industry in general.

We will be happy to assist you in managing employee, customers and partner loyalty!

 

Rate this page
0
Liked it Share in social networks:
DO YOU NEED PROFESSIONAL HELP? OUR EXPERTS WILL HELP YOU!
blog sidebar cta image
DO YOU NEED PROFESSIONAL HELP?
Blog
A BRAND-NEW GLOBAL MARKETING ANALYTICS (GMA) PLATFORM
We have to introduce the new solution in the world of analytics. Global Marketing Analytics helps you to get t...
Read
SALES + MARKETING = TWO DEPARTMENTS’ SYNERGY
What should you do if Controlled Transactions Report has errors? Is there a way to correct them?
Read
4 reasons why you should do regular competitive analysis
Companies operate as long as they are able to meet requirements dictated by external environment. So, how to s...
Read
Andriy Boyko (AL-KO): "Analytics Allows to Move Along with the Market and Not Catch Up wit...
Experience of our client - AL-KO company - in cooperation with AIM and application of analytical researches
Read
We have applied Scrum in marketing analysis... and this is what happened
We have applied Scrum in marketing analysis... and this is what happened
Read
How to Know the Degree of Customer Satisfaction? Unique Aladis© Method Developed by AIM in...
How to Know the Degree of Customer Satisfaction? Unique Aladis© Method Developed by AIM in Action!
Read
Life Story: path of the intern analyst
Life Story: path of the intern analyst
Read
Which portion of the analytics should be outsourced to the outside executors?
The analytical subdivision – either in the form of an individual job position or entire department – is a must...
Read
WHY BUSINESS NEEDS ANALYTICS
Market participant sentiment in the construction market: most experts feel no change in s...
14% of the surveyed construction market participants said that the state regulation of business has moderated...
Read